The Cold Traffic Offer
Build an offer a stranger will actually book a call for.
Referrals and your email list can't tell you whether your offer works, because your reputation is doing the selling. This is the build order for an offer that holds up on cold traffic, from the three tests to the weekly loop that improves it from your own sales calls.
Inside
- The three tests every offer has to pass, and exactly what breaks in your business when each one is missing
- The 3S formula: your offer written as one sentence a stranger can recognize themselves in
- The five-sentence mechanism that doubles as your ad script, your call pitch and your landing page
- How to build a stack where every item answers a scar your buyer already has
- Nine worksheets, plus two AI prompts that turn your sales call recordings into offer changes
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For service, coaching and consulting businesses selling a high-ticket offer that closes on a call.
Who wrote this
I'm Batu. I run Advergent, where me and my team build the funnels and Meta ads that book high-ticket sales calls. Over $30M in ad spend managed, and everything in the guide comes from accounts I've run myself, including the mistakes.